Simon Burley’s article on USP touched on a subject I’m also concerned about. Who am I selling my game to?
My game started as a setting-free toolkit, but I’m told that toolkits are hard to market. Since I’m a consumer of games I can do some handy market research on my bookshelf (or hard drive). I reckon I’ve identified five marketing levers:
- Genre
- Setting
- Tools
- Procedures
- Experimental